Back in May 2014 Apple announced they would be buying a company called Beats Electronics for three billion dollars. Making it the most expensive acquisition Apple has ever made. Let's consider three reasons why Apple bought Beats, and whether or not the three billion dollar purchase has paid off. So why did Apple acquired Beats? Well, the answer is something we don’t even need to speculate about, since Eddy Cue, an Apple executive, provided three reasons himself. The first being talent. Beats Electronics was founded by two of the most powerful and influential figures in the music industry: Jimmy Iovine who co-founded Interscope records back in the nineties, which has since become one of the most successful labels in the world. And Dr. Dre, one of the most iconic rappers in history that’s also achieved success as a record producer and audio engineer. So when these two forces joined together to create Beats Electronics in 2006, it wasn’t too surprising that the company quickly b...
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