TECNIVERSE

So, ever since 2011, when Tim Cook became Apple’s CEO, every decision he’s made has been challenged by the inevitable question of, “What would Steve Jobs do?” And the answer to that by many people online is usually “not what Tim Cook just did.” Which sparks an entire thread about how Steve Job’s legacy is dead, how Tim Cook cares more about profit than products, or how, quote,“Steve Jobs would probably be spinning in his grave because of what Tim Cook did to the company.” Comments like these have become so common, and I take issue with every last one of them. Now I want to start by addressing the idea that Tim Cook has raised the price of Apple products higher than ever before, whereas Steve Jobs was always trying to release the most affordable products possible. And people online frequently cite the $200 iPhone 3G or $100 5c as proof that Steve Jobs really cared about making a low cost iPhone accessible to as many people as possible. Then, they’ll contrast those devices with the